Hi there! We're Wendi and Samantha - the mother/daughter duo that owns and operates Sweet Wink. We're so happy you found us!

Working on this business is our dream come true. 

Every time we receive an order we do a little happy dance ... we are so grateful for the amazing customers that keep our family business thriving.

It seems it was our destiny to be business partners ...

Throughout Samantha's childhood, she "employed" Wendi for all of her business ideas from lemonade stands to sewing tee shirts to repurposing vintage jewelry and everything in between.

Fast forward to today, and you'll find us in our New York showroom perfecting designs and sourcing the softest fabrics.  

Our life and brand motto? Every day is a party worth celebrating!

Each item in our collection is designed to celebrate life's most special occasions and holidays. Whether it's a newborn announcement, a birthday party, or seasonal occasion, we love being a part of little one's milestones! 

Taking care of our customers means the world to us ...

If there's anything we can do to help, please don't hesitate to send us an email at hello@shopsweetwink.com



Samantha and Wendi

The "S" and "W" in Sweet Wink