new arrivals

Kindergarten Pearl Patch Short Sleeve T-Shirt
from $36.00
Preschool Pearl Patch Short Sleeve T-Shirt
$36.00
First Grade Pearl Patch Short Sleeve T-Shirt
from $36.00
Bow Lace Tiered Tutu Skirt
$38.00
Blue Plaid Bow Patch Denim Jacket
$88.00
TRENDING NOW:

MERMAID

Dive into a world of shimmer, sparkle, and seaside magic with our enchanting mermaid collection, featuring iridescent details, ocean-inspired hues, and whimsical styles made for little dreamers who love to make waves.

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AS SEEN IN

MOM-OWNED

We're Wendi and Samantha - the mother/daughter duo that owns and operates Sweet Wink.

It seems it was our destiny to be business partners ...

Our Story

BEST SELLERS

Raspberry Confetti Tutu Skirt
$38.00
Raspberry Confetti Short Sleeve Tutu Dress
$48.00
Raspberry Confetti Cape
$34.00
Raspberry Confetti Tulle Bow Clip
$11.00
Lavender Confetti Tutu Skirt
$38.00
Lavender Confetti Short Sleeve Tutu Dress
$48.00
Lavender Confetti Cape
$34.00
Lavender Confetti Tulle Bow Clip
$11.00

PICTURE PERFECT OUTFITS FOR MILESTONE MOMENTS

BIRTHDAY ESSENTIALS

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SIBLING ANNOUNCEMENTS

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THE SWEET WINK BLOG

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Ready, Set, School! Our Back-to-School Collection Is Almost Here ✏️🍎
Ready, Set, School! Our Back-to-School Collection Is Almost Here ✏️🍎
Sweet Summer Style with Caitlin Covington
Sweet Summer Style with Caitlin Covington
Red, White & Cute: Rachel Fuda’s Sweet Wink Summer Edit
Red, White & Cute: Rachel Fuda’s Sweet Wink Summer Edit