Celebrating Mother’s Day with Our Team

Made for Moms, by Moms

At Sweet Wink, Mother’s Day is more than just a holiday — it’s at the heart of who we are. As a mom-owned business run by a mother-daughter duo, we cherish every moment that celebrates motherhood, connection, and the beautiful bond between mamas and their littles.

We believe that the best memories are made in the little things: Sunday morning cuddles, shared laughter in the kitchen, heartfelt cards made with crayon love. That’s why our Mother’s Day Collection is designed to help you make those memories extra special — with styles made for Mama’s Besties and Mama’s Boys. 💕

But today, we’re not just sharing clothes. We’re sharing hearts. Here’s how some of our team members celebrate Mother’s Day — and the incredible moms who inspire them every day.

"I could write a novel about all of the hilarious adventures my mom and I have been on together. My whole life, my mom has been supporting my wild dreams and big ideas and we have journeyed through so many of life's ups and downs together. Through it all, I look back and smile and cherish the memories we share - running a business together isn't always glamorous but it has been so incredibly worth it. I am forever grateful that my mom has always believed in me and I could only hope to make my daughters feel as loved and supported as my mom made me feel." -Samantha, CEO/CO-Owner 

“My favorite thing about my Mom is laughing through all life’s ups and downs and watching her connection grow with my children; they LOVE their Mimi!” -Kendra, Director of Fulfillment and Operations

“My favorite thing about my mother is her strength and ability to make something out of nothing <3 Love her for being herself, always! Virgos Rule.” -Ocean, Merchandise Operations Assistant

“My favorite thing about my mom is that she’s a total Renaissance woman. She’s not just my mom—she’s also my doctor, therapist, chef, and handyman. There’s seriously nothing she can’t do, and she makes it all look so easy.” -Rivka, Sales Coordinator

 “My favorite Mother’s Day tradition is having breakfast in bed. My husband and daughter go to our favorite bakery and buy lots of goodies. We relax, drink coffee and eat lots of croissants and pastries. It’s something we never do, so it feels really special ;)” -Jessica, Merchandise Manager

“My mom was the funniest, smartest, most fearless, and ballsiest woman I've ever known. A natural leader, she transformed herself from a young stay-at-home mom of three girls into the President of a union. Even when faced with a grim medical diagnosis, she defied expectations, traveled the world, and lived years beyond what doctors predicted. She remains a constant source of inspiration to me and to everyone who had the privilege of knowing her <3” -Wendi, Co-Owner/Sales Director

“My newest favorite tradition is seeing how much our girls care about making Mother’s Day special for Samantha - they decorate cards, make special treats for her, want to get her flowers or a present - it’s really sweet. And my favorite thing about my mom is knowing that she’s always there to help no matter what - particularly when things aren’t going well - and will do anything in her power to fix any problem.” -Joe, CFO

“I cannot pick just one favorite thing about my mom! She is my best friend and favorite person. Not only is she always the life of the party, but she is my biggest supporter. I can count on her for absolutely anything at any time, and I don't know where I would be without her.” -Alex, Marketing Manager

Whether you’re celebrating your own mama, soaking up the sweetness of being one yourself, or missing a mom you love — we see you. And we celebrate you.

Make it magical this Mother’s Day with our styles designed for memory-making moments. Shop our Mama’s Bestie and Mama’s Boy looks — made with love, from our family to yours. 💖

With love,
The Sweet Wink Team